Beginning in November, Gwyneth Paltrow will star in a six-month long ad campaign for Max Factor cosmetics, which will be everywhere except North America and Japan. (The P&G-owned brand hasn’t been sold here since 2010).

“This campaign is a real celebration of Max Factor makeup artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them,” says Esi Eggleston Bracey, vice president of Max Factor.

Pat McGrath, global creative design director, Max Factor, led the team that created Gwyneth’s looks. “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer,” explains McGrath.